The Problem

The automotive and auto parts market in GCC countries remains highly fragmented. Despite strong growth and high demand, the infrastructure for online sales, customization, and buyer-seller interaction is outdated. Users are forced to jump between multiple platforms, while sellers face limited options for integration, analytics, and digital product presentation.

One of the most critical gaps is in customization. Potential buyers struggle to visualize how a car would look with specific modifications or accessories, which hinders decision-making and conversion.